SEP 21, 2026Marque Guides17 minIs Jaguar a Good Investment? D-Types, E-Types, and the British IconJaguar's competition cars are verified blue chips — 87 D-Types, 53 C-Types, 16 XKSS, 12 Lightweight E-Types. They trade below their Aston Martin equivalents for one specific reason. The standard Series 1 E-Type is a different question entirely.
Joseph Chappius
Automotive Journalist
Fifteen years in wealth management taught Joe that the most interesting allocations rarely show up in the standard diversified portfolio. Collector cars and the broader alternative-asset world are the corner he keeps coming back to. His car interest predates his car writing by about two decades, and the blame is Gran Turismo 3.
16 articles
SEP 21, 2026Marque Guides17 minIs Jaguar a Good Investment? D-Types, E-Types, and the British IconJaguar's competition cars are verified blue chips — 87 D-Types, 53 C-Types, 16 XKSS, 12 Lightweight E-Types. They trade below their Aston Martin equivalents for one specific reason. The standard Series 1 E-Type is a different question entirely.
SEP 14, 2026Marque Guides12 minIs Porsche a Good Investment? Air-Cooled and BeyondPorsche spreads investment-grade cars across six decades of the 911, at entry tickets an allocator can actually write a cheque for. That liquidity is the whole case — and, as the first air-cooled decline in five years showed, it is also the catch.-800x530.jpg&w=3840&q=75&dpl=dpl_DQiTLd73E64SRjzekpXdHoPoCuaA)
SEP 12, 2026Marque Guides14 minIs Mercedes-Benz a Good Investment? Gullwings and Silver ArrowsMercedes holds the all-time auction record and the biggest single sale of last year, and it holds them precisely because those cars almost never trade. The apex is a museum tier. The investable Mercedes sits one floor down, and it is narrower than the headline suggests.
SEP 7, 2026Marque Guides15 minIs Lamborghini a Good Investment? Miura to Modern HalosLamborghini never went racing, so it has no blue-chip competition tier and its auction apex sits where a used Porsche hypercar trades. Yet the Miura SV has been one of the best-performing collector cars of the past decade. The investable list is short — and everything below it should be priced as a car.-800x400.jpg&w=3840&q=75&dpl=dpl_DQiTLd73E64SRjzekpXdHoPoCuaA)
SEP 2, 2026Marque Guides15 minIs Aston Martin a Good Investment? The British Blue-Chip ConversationThe DBR1 won the championship Ferrari and Porsche were chasing in 1959, and it still trades for less than half a 250 GTO. That gap isn't about the cars — and it's the one thing in this analysis that tends to narrow.-800x534.jpg&w=3840&q=75&dpl=dpl_DQiTLd73E64SRjzekpXdHoPoCuaA)
AUG 31, 2026Marque Guides16 minIs McLaren a Good Investment? The F1 and Everything AfterOnly 64 McLaren F1 road cars were ever built, and the model now sits above 1950s Le Mans blue chips on the auction leaderboard. Everything beneath it — the P1, the Senna, the Speedtail — is scarcity still waiting for a buyer base.
AUG 27, 2026Marque Guides18 minIs BMW a Good Investment? The 507, the M1, and the M CarsBMW's two blue chips are the 507 and the M1 — 252 and 453 cars. But the standout is the E30 M3, a homologation special that edged the S&P 500 over a decade. The broad M-car market is a different question entirely.
JUN 19, 2026Market Analysis10 minWhat Happens to Collector Car Prices When Interest Rates Fall?Falling rates lift collector car prices unevenly. A segment-by-segment look at the 2024 to 2026 cutting cycle, the three transmission channels, and which cars actually move.
JUN 19, 2026Investing Basics15 minWhy Collector Cars: The 2026 Investment ThesisCollector cars are evolving from passion purchases into a recognized alternative asset class. Here’s why institutional investors, wealth managers, and collectors are paying attention in 2026.
JUN 19, 2026Marque Guides19 minBest Classic Cars to Invest In: A Marque-by-Marque Field GuideEight collector car marques. One screen. The Ferrari, Porsche, Mercedes, Lamborghini, Aston Martin, McLaren, BMW, and Jaguar tiers that actually compound — and the ones that don't.
JUN 19, 2026Model Guides11 minThe Aventador Is Already Appreciating. Here's Why That's Surprising.The Lamborghini Aventador is the most-produced V12 in the marque's history — and it's appreciating anyway. The data behind the last analog Sant'Agata twelve.
JUN 19, 2026Investing Basics10 minWhy Classic Cars Are Becoming a Serious Alternative Asset in 2026Classic cars are now a tracked alternative investment with $4.8B in 2025 auction volume, an SPV-accessible structure, and a place in serious allocator conversations.
MAY 3, 2026Market Analysis13 minWhy Collector Cars Don’t Care About the Strait of HormuzCollector cars don’t react to geopolitical crises like stocks or oil. Here’s why their value moves independently — and what that means for investors.
MAY 3, 2026Investing Basics11 minYour Portfolio Is on Fire: Go Buy a FerrariNot all Ferraris are investments. This breakdown explains which models actually compound and which quietly lose money.
APR 26, 2026Investing Basics10 minYour Car Can Outperform the S&P 500Classic cars vs stock market — the Hagerty Blue Chip Index beat the S&P 500 for 17 years. Here’s what the data says about classic car returns vs S&P 500, costs, and when the math actually works in 2026.
APR 20, 2026Investing Basics10 minCollector Cars as an Asset Class: What the Data Actually SaysAre collector cars a good investment? Auction sales hit $4.8B in 2025. Here’s what the data says about returns, costs, and risks.Be first to the next allocation
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